|Salary:||Â£ 20,000 to Â£ 25,000 per annum|
Centena is currently partnering a fashion retailer that is looking for an Online Traffic Executive. In this role you will be responsible for driving customer traffic across all digital touch points and channels including mobile.
As the Online Traffic Executive you will be responsible for Pay per click (PPC) advertising, this retailer runs a wide programme of PPC and you will be responsible for working with the PPC agency to define the strategy. Currently they are using an affiliate agency to manage third parties so you will be responsible for directing their efforts and creating sales-driving initiatives for the top affiliates. This will include cash-back and voucher code promotions.
You will also be responsible for understanding traffic trends and reporting on the performance of all traffic channels to the site. A key part of this role will be maintaining the natural search ranking monitoring and identifying opportunities to improve SEO.
Ideally you will have hands-on digital marketing experience in an online e-commerce environment. Retail / B2C experience is highly preferable. With In depth understanding of web analytics, ie Google Analytics you will have a keen interest in digital marketing and new and emerging technologies.
This salary on offer for this role is £25K plus benefits, please send your CV for a confidential chat.